Cause-related marketing has been a focal point of my course of study. Sustainability is the issue that explored in my written thesis. I attempted to answer various questions pertaining to the graphic designer’s role in sustainability. How can we as designers develop skills and practices to respond to sustainability? How can graphic design as a profession be a catalyst for change? With the world at-large concerned about the environment, do we as designers wait for change to originate from consumers or corporations or do we as designers become the catalyst for change?
My artistic project demonstrated two things: 1) a green design from concept to completion and 2) how this green design can be used as an effective instrument for social change. I created a poster series that spoke to the public on the importance of being environmentally responsible. My study is entitled RETHINK. RECYCLE. REDESIGN. The posters themselves are a testament of how graphic design can be sustainable while at the same time, be an effective vehicle of visual communication. The posters were made of recycled material. The paper was made from shredded credit card offers and other junk mail I usually throw away. I highlighted ten inexpensive lifestyle changes that make “eco” sense. They were silk screened using EnviroLIne water-based inks.
STATEMENT OF INTENT
The poster series is called
10 LOW-COST LIFESTYLE CHANGES THAT MAKE ECOSENSE